The surf industry isn’t what it used to be. Surfing’s brand giants have experienced ups and downs and been bought and sold time and time again. Many of the once iconic brands are more fast fashion than they are core surf brands. Despite the current state of the industry, many of the powerhouse surf brands...
Beyond the mammoth swell that winter brings to the North Shore, winter also brings the start of the holiday season. It may be hard to believe the holidays are fast approaching when it feels like we were enjoying summer south swells in town just last week. With Pipe starting to pump and Thanksgiving just around...
Winter swells have officially arrived on the North Shore. As North swells light up the Pacific and turn Pipeline and Backdoor into the best show in professional surfing. The professional surfing world has already started its annual pilgrimage to the North Shore of Oahu ahead of this winter’s competitive events. Winter on the North Shore...
As the birthplace of surfing and home of the most celebrated waves on the planet, it’s no surprise that scores of Hawaiians have left their mark on surfing’s storied history. The famed waters of the Hawaiian Islands have created some of the best watermen and women on the planet. They’ve introduced the sport to the...
Surf warms ups get a bad rap. Sure, certain surf warmups look ridiculous. Nothing looks more out of place on the beach than some guy doing pelvic thrusts in the sand, but a good surf warm-up can increase your time in the water and help prevent injury. While the debate on whether surfing is a...
If you’ve been on a surf trip in the last decade, you may have noticed the yoga studios, retreats, and resorts popping up all over popular surf travel destinations. While yoga and surfing are seemingly unrelated, the two have a lot in common and can be mutually beneficial when practiced together. Whether you’re new...
If you’re planning a vacation, why not combine your passions into one epic trip? There aren’t many destinations around the world where you can pack in multiple activities in a day that you truly love. For many people, Hawaii is one of those rare travel destinations that truly has it all. Beyond the surf, the...
Shooting surfers in the water isn’t easy. There aren’t many scenarios that are as challenging technically to photograph as a surfer in the water. A surfer on a wave is in constant motion, which requires a quick reaction from the photographer and the correct camera settings to capture the moment. Additionally, surf photographers are constantly...
The North Shore of Oahu has almost too many quality surf breaks to count. Within the Seven Mile Miracle, it’s surfer’s choice on what to ride, from mammoth barrels and wide-open carvable faces to the soft rolling peelers of Turtle Bay near our North Shore Surf School. Sometimes we’re in the mood to surf something different,...
Summer is just around the corner, which means the southern hemisphere’s swell season is near. Many surfers spend the summer months chasing swells in Latin America, Tahiti, Indonesia, and other far-flung southern hemisphere hot spots. During the summer, the North Shore is relatively calm. There’s still some surf, but nothing like during the winter....
